"The majority of people are willing to choose thrifting over fast fashion—if made more accessible."
The Problem
College students struggle to find affordable, stylish clothing on reliable platforms. Most thrift options lack trust, curation, and a seamless shopping experience.
The Audience
Design a student-focused thrift platform that makes secondhand fashion affordable, curated, and easy to shop, while promoting sustainable consumption.
The Opportunity
Budget-conscious college students and Gen-Z shoppers who value style, affordability, and sustainable fashion.